About Us

At Smitten Tips, we believe in the power of self-expression and the importance of celebrating individuality. That's why we use color theory techniques in our design process to ensure that our designs are inclusive and representative of your unique personalities.

By considering factors like the color scheme, primary and secondary colors, and the context in which the design will be viewed, we can select the best possible colors for you and create designs that are not only visually appealing, but also tailored to suit a wide range of skin tones.

We are proud to be a brand that is committed to inclusivity and to creating designs that empower you to embrace their individuality and feel confident and uplifted. Thank you for choosing to join us on this journey of self-discovery and empowerment.

The Founder

Peyton Le is an artist, entrepreneur, corporate girl, and mother. She wears many hats but her most important one is being a mom to four beautiful kids. Which means she had to find creative ways to practice self-care. The first time she tried semi-cured gel she fell under its spell. It became her way to express her style and mood and set out to share this joy with others.

After experimenting with the best print makers in Korea she realized the old nail polish formulation was created for the result rather than for the wearer. Peyton saw a void in the industry so she launched a nail line that is made for today's modern icon. Focusing on shade inclusive matching, hand-painted designs, and premium finishes.

Contact us

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