Smitten Tips
About us
Smitten is all about bringing joy right to your fingertips! Founded by watercolor artist Peyton Le, Smitten combined the best of both worlds: bringing the salon experience home while providing hand-painted designs to her collection making it the first-ever semi-cured brand to offer premium designer finishes.
About the Founder
My journey from data analyst to entrepreneur was difficult. I've always loved drawing and painting. When I was a kid, I spent my summers learning how to do both, but I gave it up because my parents didn't think it was a stable career path. They wanted me to pick a profession that was more stable and reliable. So, I went the safe route and got a job in the corporate world. It wasn't terrible—in fact, I loved working with data—but it was toxic, and my mental health took a hit because of it. That's when I took time off to heal and rediscover what made me happy. When I got back into art, I found that it helped me find a better version of myself: one that is happier and more confident than ever before! Now, instead of just making art for myself, I get to share that joy with others through my art.
Our Process
We believe art should be free-flowing and fun. Utilizing intuitive painting we explore new colors, shapes, and patterns.
We formulate a pattern or concept and move pieces to digital specifications and translate all the artwork so it maintains the original brush strokes or details.
Designs then go through skin tone validation to ensure colors would compliment a wide range of skin tones. Lastly, we send our designs to our printmakers to validate and confirm specifications.
This entire process can be anywhere from 2-6 weeks depending on the complexity of the designs 🙂 it’s a lot of work but the quality is important to us so it's all worth it✨
